Tuesday, February 15, 2011


Merchandising Mania

Who'd have thought it eh?

Young Lions are reporting that they made more from merchandising sales at the opening game of the season against SAFFC than they did all last season!

Umm, did they have any place selling things last season?

This ain't rocket science and it's something I been writing about for yonks. The 'fan club' culture, such as it is in Singapore, is more like a triad than a real fan club. Ritualistic chants and drumming with no outsiders allowed.

Open things up, make it more inclusive and people will respond. Young Lions showed that and so are the guys drumming up support for Hougang United.

Remember these words in the season ahead...

Right said, Fred...
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